Where will 2019 take us? What are we preparing for and how will we get there? All big, loaded questions to tackle when thinking about next steps and growth.
In the year 2000… okay, we are well past 2000. Let’s sync quickly over where your content lives and how we can best use our knowledge to grow our businesses.
Content Over Ads
In 2015, Nielsen reported that the most trusted sources of advertising were:
- People you know and trust
- Branded sites
- Editorial sites
- Reviews on products and services
Ads were ranked towards the bottom.
Ad blockers are popping up everywhere, meaning that your paid-for ads are not getting the traction they could be. There is still a time and place for ads, but they need to be more personable and more valuable to your audience.
Your time and dollars now need to be redirected, more than ever, to content strategy, influencers helping your marketing, referrals, and valuable channels.
Create OUTSTANDING Content, Not Just Good Content
All too often I sit in seminars that tell me that digital and web-based newsletters and the information is the way to go. Wrong. My mailbox is empty most days when I get home (except during political season, but I’ve looked at every single piece of political mail in there!) but my inbox is full. I am more apt to look at my hardcopy, paper mail than I am my email inbox. In March of 2016, the USPS released their USPS Mail Moments and in short, millennials love getting mail! 84% of millennials take the time to look through their mail pieces and 64% would rather scan their mailbox than their inbox.
This isn’t to say throw digital marketing to the wayside, this is to simply say that it may be wise to invest in a printed newsletter or letter. Think about your audience and the greatest value. If your audiences are willing to give you their information, think about how best to use it.
Being helpful and authentic ads to your audience experience. So does knowing where they are looking and how to get in front of them. Need help brainstorming? Wondering what to do next? Reach out to VLC Fargo. We’ll help!