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You’ve got a business, a product or service, and a small pipeline. An emphasis on small? Building that pipeline can be costly and take a lot of resources. Do you know which resources to put into play? What can you do internally or should you outsource? That’s the most common hurdle for startups, a new service or a new product. You need to know about the following four things. Once you’ve implemented the following, your pipeline will really grow!

Branding
We often thought of brands as simply the marketing collateral of a business: logos, slogans, and jingles. With the evolution of digital marketing, branding has evolved to include characteristics that people associate with business. In short, a core concept of branding is delivering messages about who your company is and what it does.

Effective branding is comprised of four different traits: consumer confidence, loyalty and recognition, and differentiating from the pack.

Consumer confidence regarding a brand occurs when you have a great slogan that people can immediately associate with what to expect from working with or buying from you.

Once a customer has had a positive experience with your business, it is much more likely that the next time they need a similar product or service, they will remember your brand and return to your business rather than try another one. This “brand loyalty” helps you develop lifetime customers. Making an impact in the minds of consumers early on, through something such as effective content marketing, can set your business up for a longterm relationship.

Finally, setting yourself apart from your competitors is a component of a stong developed brand. Consider differences in quality, customer service, price, and similarities; then capitalize on the components of what makes your business uniquely yours. Consider all of these pieces and more concerning your target audience and how they will make decisions to spend time and money with you.

Website
A fabulous website is an online expression of your image, persona, and brand so that it accurately reflects your company in a way that helps your audience understand what you do. In today’s digital landscape, businesses without a website are not seen as very credible and may have something to hide.

Once you have a website, not updating it for months at a time is a typical content mistake and could lead potential customers to wonder if you’re still around or relevant.

Consumers look online for information that will help them make smarter purchasing decisions. According to the eCommerce Foundation, 88% of consumers will research a product or service’s information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

By having an online presence via a website, you are able to reach more customers and develop stronger buying relationships. A website through doesn’t immediately close a deal. It will, however, help to nurture a sale, and through implementing search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to quickly make a purchase.

SEO
Search Engine Optimization, SEO, is like a foreign language to most. For 2019 there are many trends, but five lead the way. SEO should not be left to an amateur, but you don’t have to be an expert either. In 2019, VLC will be focusing on the following for web clients.

Mobile-first indexing | In a nutshell, mobile-first indexing means Google will use the mobile version of a page for indexing and ranking. This isn’t to say indexing will be for mobile only, it just means this will be the first direction given to Google.

Page Speed | Also a hot trend with mobile load speeds coming first, then your desktop site. This trend was popular in 2018 but will be crucial for your success in 2019.

Increase Brand Mentions | Google uses backlinks, social mentions, and conversations and reverse engineering competitors’ SEO, Google rewards organizations who have brand relevancy and influence!

This isn’t all-encompassing, but it is a start. We have things like Amazon Search and GDPR to learn and implement too!

Digital Marketing
Artificial intelligence is all the rage right now. There are many different avenues to integrate it into with your digital marketing efforts. These avenues include messenger bots (we love these), search engine performance, and content creation!

We are using AI to buy ad space digitally, which puts your ad in front of the right customer at the right time for the right purchase.

Other digital marketing efforts include voice search, video marketing, social marketing, email marketing and more! There is so much to go around – let’s schedule a conversation and make a great 2019 plan together.

Visit Shout Your Name to learn more

Or

Contact VLC!


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Virtuoso Leidholm Consulting, LLC.

As a professional consultive marketing company, Virtuoso Leidholm Consulting is dedicated to producing the greatest product and service possible. We embrace  and encourage creativity in every aspect of business while ensuring the highest quality.

Virtuoso Leidholm Consulting

As a professional consultive marketing company, Virtuoso Leidholm Consulting is dedicated to producing the greatest product and service possible. We embrace  and encourage creativity in every aspect of business while ensuring the highest quality.

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