Six tips for engagement on social media
Social media is the crux for brand growth. If done well, the likelihood of brand-boosting, company awareness and conversions is bound to follow. Social media is vital to business. Content strategy is necessary – but it isn’t what you post it is what you do after you post.
Don’t boast your brand, boost your topic.
Become an influencer on your topic. Social media is like a business -after/during- hours. You are there to network and to talk to people. Not set up a booth and walk away. You need to converse (or maybe not you but your intern…anyone.) Don’t yet have followers? No problem! Groups are still a thing. Join some that align well with your mission, product or service. As you interact and prove that your brand has something valuable to contribute… the followers will follow. It also doesn’t hurt to make your own group and invite influencers (or popular people in your field) to your group. Make it valuable though! Share content they can relate to and thus share/expand upon. (AKA: backlinking!)
If you can beat your competition to the conversation, kudos. If you can give a good solid answer to life’s conundrums, even better. Consumers today want the answer NOW. They don’t want to wait, they don’t want to fill out a form, they want an immediate response. Be the response. But subtly. Blog posts help with this. People like to do business and follow a brand they can trust. As you reply, share your blog post on that article.
It doesn’t always have to be yours.
Sharing other people/brand’s content is okay. They may have a better answer than you do…which shows you know where/how to find the answer and that you are humble. Providing relevant information, quickly, is key to developing a following. Keeping your content diverse and relevant is also very important. You don’t always have to be the creator!
Engagement also comes from reposting your customer/follower’s posts. Normally, they love it! It is exciting for them to be acknowledged for participating. It is also rewarding to be heard when the post isn’t always flattering. In return, they too will share and repost your reactions. These individuals soon will turn into influencers for you.
Influencers are those whose expertise aligns with yours and have a niche following you’d like to enter (or create your own definition..this is how I view them.) They’ve built trust and enjoyment through a following and getting your service, brand, solution in front of their following is key. This takes good content, great engagement, and patience.
Guest posts are great too. Influencers should be one to consider in this sphere.
People may not be directly conversing with you. Hashtags related to your brand are great ways to strike up a conversation with potential audience members. Kind of like eavesdropping…but is it really considered eavesdropping if it is on a social? Have a quirk in your field and have found relevant discussions? This a great opportunity to create a conversation too. Ask questions about personal experiences. You’d be surprised by who responds. Use emoticons to show feeling though! These conversations can appear as robotic vs empathetic or exciting. Emoticons should be included in nearly every conversation.
Do we really need to talk about visuals?
Shall I stat drop? Video > still. Any visual > no visual.
All about those hashtags (#)
A great way to start conversations is to use popular hashtags so you show up in the conversation or can reply to the conversation. “Oh hey! We were just talking about day two of the draft – you have a great idea!” or the like… all because you posted with #NFLDraft19 or they did.
Give people a reason to keep coming back. Do they love your this/that Tuesday? Or your Throwbacks on Thursdays? Content Calendaring is optimal here. So is using a scheduling service.
Still need help? I got you. Reach out.