Digital marketing has taken over the advertising industry within the past decade. Businesses now have the access to market their products and services to their target audience within a few clicks and for a fraction of the price of traditional marketing. This means using social media platforms like Facebook, Twitter and Instagram. Or even using SEO tactics and digital advertisements like banners and pop-ups in order to attract potential customers.
“Online advertising doesn’t have to be a “wild west.” Benjamin Edelman, Harvard Business School
You can even go further into other native marketing tactics like company blog posts and short video commercials that engage with the audience. The possibilities are endless when it comes to advertising in the digital age!